How to Read “If you ask, they’ll even come from Echigo to pound rice”
Tanomeba echigo kara kometsuki nimo kuru
Meaning of “If you ask, they’ll even come from Echigo to pound rice”
This proverb means that if you ask sincerely, someone will help you even if they have to travel from far away.
What’s important here isn’t just the physical distance. The proverb shows the warmth of human relationships. Even for ordinary tasks, people will respond to genuine requests.
You use this proverb when you want to praise human kindness and the spirit of helping each other. It’s also used to teach the importance of asking for help when you’re in trouble.
The saying teaches us that by asking without hesitation, we can receive unexpected help.
Today, people understand this proverb in terms of emotional distance rather than physical distance. Even someone you’re not close to will help you if you ask sincerely.
It shows the possibilities in human relationships.
Origin and Etymology
No clear written records explain the origin of this proverb. However, we can see interesting background from the words themselves.
First, notice the specific place name “Echigo.” Echigo is the area that is now Niigata Prefecture. During the Edo period, it was known as one of Japan’s top rice-producing regions.
When this proverb was likely created, Echigo was a remote place for many regions. Especially from Kanto or Kansai, you had to cross mountains and rivers. It truly represented a “distant place.”
“Kometsuki” means pounding rice to remove the hulls from harvested rice. This work was hard labor. For farming families, it was routine work needed several times a year.
In other words, it refers to ordinary helping work that doesn’t require special skills.
This proverb probably emerged between the Edo and Meiji periods. It expressed the spirit of people helping each other.
Even from distant Echigo, people would rush to help with everyday tasks like rice pounding when asked. It became an expression praising such warm human kindness.
In an era with limited transportation, the value of someone coming from far away was felt even more strongly.
Interesting Facts
Echigo became famous for rice thanks to two great rivers. The Shinano River and Agano River brought abundant water and fertile soil.
During the Edo period, “rice meals” were listed as one of the “Seven Wonders of Echigo.” The land was known for having rice in abundance.
Rice pounding in old times was hard labor using a pestle and mortar. But it wasn’t solitary work done alone. Multiple people often cooperated together.
Therefore, asking for help and going to help were very natural community customs.
Usage Examples
- A friend from far away came to help me move. I was moved, thinking this is exactly what “If you ask, they’ll even come from Echigo to pound rice” means
- He’s truly reliable. He’s the kind of person where “If you ask, they’ll even come from Echigo to pound rice” applies, so I feel safe
Universal Wisdom
Behind this proverb lies deep insight into human nature. It reveals a truth: people inherently want to help others.
We tend to think “asking burdens the other person.” But actually, being asked makes people feel valued. It lets them feel connected to society.
Rushing from a distant place for an ordinary job seems inefficient and irrational. However, there’s a fundamental human satisfaction there: “the joy of being needed.”
This proverb also teaches the importance of “asking.” When someone asks you for help, you feel trusted. The relationship deepens.
Conversely, a relationship where nothing is asked might actually be a shallow one. Asking isn’t weakness. It’s an expression of trust in the other person and an opportunity to deepen the relationship.
Thinking deeper, this proverb shows human society’s interdependence. We cannot live alone. Sometimes we seek help, sometimes we provide it.
In that cycle, people are freed from loneliness. They gain a real sense of being community members.
The fact that someone will come even from far away represents life’s most reassuring truth: we are never alone.
When AI Hears This
Calling a rice pounder from Echigo might have been a sophisticated economic strategy. Game theory says you need “costs that can’t be easily imitated” to show real value.
This is called costly signaling.
Why bother calling someone from far away? A nearby craftsman might do the same quality work. But there’s a clever mechanism here.
Calling a craftsman from far away costs money for travel, lodging, and waiting time. In other words, you send an unforgeable message to those around you: “I have the economic power to pay these costs.”
Saying “I’m rich” with words is easy. But showing yourself actually paying high costs dramatically increases credibility.
What’s more interesting is how this behavior functions in repeated games. If you ever hesitate to pay or break promises, craftsmen won’t come next time.
In other words, the reputation itself of “someone who can call craftsmen from Echigo” proves long-term trust relationships. This resembles modern credit scores. It was an Edo-period system for visualizing trustworthiness.
Seemingly inefficient behavior was actually rational investment in accumulating social capital.
Lessons for Today
This proverb teaches us the importance of courage to ask for help. Modern society values “independence.” We tend to feel that relying on others is weakness.
But isn’t true strength being able to honestly ask for help when needed?
If you’re struggling with something now, try asking someone for help. A surprising person might offer help surprisingly readily.
People naturally want to be useful to someone. By asking, you also give the other person “the joy of being needed.”
At the same time, this proverb asks us a question. Are you someone others can rely on?
How many relationships have you built where you’d want to rush over even from far away? Trust relationships grow from small daily accumulations.
Let’s cherish the spirit that we help each other in times of trouble. Let’s nurture warm relationships of relying and being relied upon.
That’s the secret to living a rich life.


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